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Catholic Schools Marketing Plan

Catholic Schools Marketing Plan

School(Required)

Date(Required)

MM slash DD slash YYYY

Marketing Lead (First & Last Name)(Required)

Marketing Lead Email(Required)

Other Marketing Team Member 2 (First & Last Name)

Team Member 2 Email

Other Marketing Team Member 3 (First & Last Name)

Team Member 3 Email

Marketing Budget

When does your fiscal year start?

Marketing Goal(s): What do you want to achieve with your marketing efforts? You can have one single goal – or you can have multiple goals.

Current State of Marketing: Marketing Asset Checklist

Updated Website

Blog Page

Professionally Printed Collateral (Folder, Brochure, Handouts, etc.)

Alumni Contact List

School Video/Commercial

Banners/Signage

Event Materials (Booth Signage, Tablecloth)

Promotional Items (mugs, keychains, etc.)

None of the Above

Current State of Marketing: Social Media Presence

Facebook

Instagram

Twitter (X)

LinkedIn

Threads

Snapchat

TikTok

YouTube

None of the Above

How often are you posting on social media?

Daily

Weekly

Monthly

Occasionally

Need help gaining admin access to one or more social media platforms

Not currently posting on social media

Paid Search Engine Campaigns

Currently Running

Have in the Past

Never

Social Media Ad Campaigns

Currently Running

Have in the Past

Never

Blog Strategy

Currently Running

Have in the Past

Never

Radio Ads

Currently Running

Have in the Past

Never

TV Ads

Currently Running

Have in the Past

Never

Newspaper/Magazine Ads (print)

Currently Running

Have in the Past

Never

Billboards

Currently Running

Have in the Past

Never

Streaming Video/Podcast

Currently Running

Have in the Past

Never

Email Marketing (e.g., via Mailchimp)

Currently Running

Have in the Past

Never

Direct Mail Campaigns

Currently Running

Have in the Past

Never

Events Marketing (e.g., open houses)

Currently Running

Have in the Past

Never

Other campaigns

Target Markets: What are the top zip codes or counties that your enrollment comes from? Zip code #1:

Zip code #2

Zip code #3

Zip code #4

Zip code #5

Zip code #6

Zip code #7

Zip code #8

Target Markets: Is your parent workforce coming from any large employers? If so, which ones:

Funnel: How do you respond to inquiries?

Email

Phone

Mail

Other

Do you send your inquiries any marketing materials (PDF, folder/brochure, spirit-wear)?

Yes

No

How do you follow up with inquiries that do not respond?

Key Marketing Strategies: What do you need to do to achieve your marketing goal(s) this year? How can the AOB support your marketing efforts?

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About Us

God calls the Catholics of the Archdiocese of Baltimore to be a welcoming, worshipping community of faith, hope, and love. Through his Spirit, the Lord Jesus lives in those who believe, and reaches into our world with his saving message and healing love.

Contact

Archdiocese of Baltimore
320 Cathedral Street
Baltimore, MD 21201

Mission

As disciples of Jesus our mission is:
Evangelization: to evangelize ourselves, our families, our parish and local communities, and our world.
Liturgy: to celebrate our faith with joy through vibrant and prayerful worship.
Education: to educate and become educated in the truths of the Gospel and in the formation of conscience.
Service: to reach out in love and service to those in need.
Stewardship: to develop the material, financial and human resources of the Church and to manage them as faithful stewards.

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