The Office of Catholic Schools Marketing and Institutional Advancement mission is twofold:
Marketing
- To promote the Catholic schools in the Archdiocese of Baltimore through paid and unpaid advertising, marketing and other various means of publicity, presenting a positive image and awareness of educational quality, excellence and physical and spiritual nurturing of children, for recruitment and retention as well as general awareness.
- To maintain excellent internal and external public relations through customer service, communications and special projects and events.
- Acting on a consultative basis, assisting Catholic schools in the Archdiocese of Baltimore in their own recruitment and retention efforts, and advertising and marketing programs.
- Providing professional development opportunities to help the Catholic schools’ successfully implement their marketing programs.
Institutional Advancement
- Acting on a consultative basis, assisting Catholic schools in the Archdiocese of Baltimore in their efforts to raise necessary funding through annual or capital campaigns, planned giving, endowment and other methods of development.
- Providing professional development opportunities to help the Catholic schools’ successfully implement their development programs.
Please see our new marketing campaign which includes:
Documents of interest:
